PENGARUH KUALITAS PELAYANAN DAN HARGA TIKET MASUK TERHADAP KEPUASAN PENGUNJUNG DI TAMAN MINI INDONESIA INDAH

Abstrak

Taman Mini Indonesia Indah (TMII) is an Indonesian cultural
themed amusement park located in East Jakarta, DKI Jakarta. Standing in
an area of 150 hectares or 1.5 km2, Taman Mini Indonesia is present as a
summary of the culture of 33 provinces of the Indonesian nation in the form
of a miniature archipelago complete with buildings, regional pavilions,
traditional architecture, regional arts, recreation parks and various types of
rides. which offers artistic, recreational and educational facilities for
visitors. Taman Mini Indonesia Indah was founded and inaugurated in
1975, which was initiated by the idea of First Lady Siti Hartinah or better
known as Mrs. Tien Suharto.
This research applies a quantitative approach. The population in
this study were visitors who had visited Taman Mini Indonesia Indah in
2023. To collect data, the technique used was distributing online
questionnaires. The number of samples tested was 100 respondents who
were analyzed using multiple linear regression analysis tests to determine
the effect of service quality and entrance ticket prices on visitor satisfaction
at Taman Mini Indonesia Indah.
After testing hypothesis f, it was revealed that service quality and
entrance ticket prices had a simultaneous effect on visitor satisfaction at
TMII. In the hypothesis test, service quality and ticket prices both have a
partial influence on visitor satisfaction at TMII. In this research, visitor
satisfaction at TMII was influenced by service quality and price by 73.3%,
while the remaining 26.7% was influenced by other variables not examined
by researchers. There is a very strong relationship between service quality
and price on visitor satisfaction in this study.